With more than 50 years of combined experience in some of the world’s best brands, Ora Health's small team of naturopaths, herbalists and natural product experts set out in late 2020 to create a new standard for natural medicines, designed around the needs and demands of a modern society with the Ora brand.
Ora wanted to explore how they could create plant-based formulations with all ingredients at therapeutic doses, organic where possible, with the minimum of excipients and non-active ingredients. Ora wanted to see just how delicious and easy to take they can make their products. Ora also wanted to push the frontiers of full ingredient and formulation transparency. And it all had to be done at a price that while not inexpensive, was not out of reach for the people they wanted to serve.